11 Best Digital Marketing Courses / Certification (2019)
The marketing industry is constantly evolving. What was modern a few years back is now outdated and may be deemed irrelevant in most workplaces. Consumers are increasingly shifting towards carrying out their researches, connecting with peers and making their buying decisions online. Today, digital marketing is the key way for businesses to promote their products or services and interact with their customers. As such, it is essential for businesses and budding digital marketers to move with the changes, keep up with the latest industry trends while boosting their skills on a regular basis.
What does this mean?
Basically, modern-day marketers are expected to be skilled in a variety of areas including copywriting, sales, digital media, creative direction among others. Hence, for one to thrive and survive in this increasingly competitive market, it is crucial that they take the time to educate themselves to gain the fundamental skills needed to kick start or boost their career as digital marketers. Fortunately, there are many opportunities online for marketers looking to improve their knowledge and skills.
A few years back, news sites, blogs, content libraries, and case studies were some of the ways marketers could keep up with the industry’s ever-changing nature. Today, however, marketers can take online courses to learn and master their craft. That said, it is important for marketers or business owners looking to enhance their digital marketing skills to take the time and choose a course that best suits their needs.
Features of a great digital marketing course
Ultimately, the best digital marketing course should give you the confidence, skills, and competency needed to progress your career. Although there are countless courses available today, some are far better than others. A study by the Content Marketing Institute found that 81% of marketer agreed that interactive content was more effective in grabbing the users attention, which should apply to a great digital marketing course (https://www.emarketer.com/Article/Interactive-Content-More-Than-Just-Attention-Grabber/1014129).
Therefore, any course worth pursuing should be interactive, inspiring, balanced, engaging and provide you with tips and tricks that you can use in real-life working scenarios. Other factors to consider when choosing the best digital marketing course include;
•It should be backed, endorsed or validated and designed by leading industry professionals
•The certification earned from the course should be globally recognized
•Should give you access to the curriculum, course content and materials 24/7 allowing you to learn and progress at your own pace
•Should provide top-level student support throughout the course with access to email support, online chat, dedicated phone lines and any other industry insights, including relevant eBooks, blog posts, case studies, and whitepapers.
Choosing the right digital marketing course not only provides a way to gain a foundation in all the essential disciplines of digital marketing, but it also provides you with many other personal assets that will accelerate your long-term professional success.
Why you need to take a digital marketing course
A digital marketing course is a worthy investment due to its fast Return On Investment. Employment demand for digital marketing specialists is growing with salaries that are above the average wage. Also, if you own a small business, you can gain by learning how to create a winning digital marketing strategy that converts visitors into buying customers.
Today, companies are on the lookout for skilled digital marketing professionals. With a 19% increase in digital marketing hires, this area of expertise is expected to continue being in demand. A digital marketing certification gives employers the ability to recognize that your skills meet a high professional standard (https://digitalmarketinginstitute.com/blog/education-10-reasons-educators-invest-in-digital-marketing-courses).
Proof of quality
90% of employers agree that certified individuals have a higher chance of gaining promotion than those without. 89% of employers feel that in general professionals with certifications perform better than non-certified staff in similar roles.
Optimize your performance
A digital marketing approach is highly specific, targeted, and measurable. Being able to effectively assess the effectiveness of your digital marketing strategy enables you to optimize your performance. These courses teach you how to use analytics tools to identify your strengths and weaknesses, giving you a chance to tweak them to your advantage.
Enhance industry knowledge
Other than a valuable qualification, these courses provide you with an enhanced level of niche knowledge, in an increasingly specialist market, which in today’s marketing industry is priceless.
Digital marketing courses provide a faster, most effective and affordable way to stay relevant in this volatile market. Continuing professional development not only gives you a competitive edge but also allows you to achieve success in certain fields. A study by the Pew Research Center found that 54% of all employees believe that developing new relevant skills through education and training is key to keeping up with today’s professional world’s ever-changing demands (https://www.businessinsider.com/edureka-online-courses-for-professionals-2019-1?IR=T).
In this guide, we will share with you some of the best digital marketing courses of 2019. Here, you will find some of the top courses in all the major subjects including;
•Search Engine Optimization
•General Digital Marketing
•Social media marketing
By learning the basics of these discipline methods and concepts you will lay a strong foundation for a successful career in digital marketing.
Top 11 digital marketing courses 2019
Udemy: Digital Marketing Masterclass
Duration: This course spans over 20 hours and 8 articles
Who is it for: This course is highly recommended for business owners, professional marketers or anyone wanting to work in marketing that wants to improve on their digital marketing skills.
The Udemy digital marketing course is one of the most comprehensive digital marketing training today. Created by Daragh Walsh and Rob Percival, this course will help you understand and master the various concepts of digital marketing including;
•Social media marketing (Quora, Twitter, and YouTube)
What you will learn’
•How to use various digital strategies
•How to improve brand identity
•How to increase conversions and sales
•It comes with a strong community
•It is quite affordable
•It has one of the largest online course libraries with a wide range of topics
Coursera: Digital Marketing Specialization course
Duration: Each program takes 8 to 10 hours per week that span over 4 weeks to complete.
Who is it for: This course is designed primarily for beginners. It does a great job of introducing novice marketers to the world of online marketing
With 7 courses and a hands-on capstone project, Coursera’s digital marketing course is a basic course that explores the different aspects of the current digital marketing environment
•Digital marketing analytics
•Social media marketing
This course is custom-made to provide you with an understanding of the modern digital marketing scenery and acquire a new handy set of concepts, stories, and tools that redesigned to help you create, promote, distribute and price your products and services online. Coursera’s Digital Marketing Specialization course is available to all, meaning virtually anyone, regardless of job title, or experience can register in the program. They also provide those who successfully complete the course with a certificate that highlights your newly acquired skills. You will be taught by senior industry experts.
•Their course is highly convenient, especially because you can access them whenever and learn at your own pace.
•The course is available in 8 different languages, including English, French, Spanish, Chinese, Russian among others
•Each class comes with many useful resources and materials such as videos.
Simplilearn: Digital Marketing Specialist Master’s Program
Price: $999 for the entire 5-part course which includes videos, exams, workbooks and courses
Simplilearn’s digital marketing course is designed to provide comprehensive education on career-changing skill sets. It achieves this by covering all the core digital disciplines in depth, including:
•Mobile and email marketing
It packages in-depth knowledge into its 9 courses to complete the learning path
What you get from this course
•Access to the introductory digital marketing certified associate (DMCA) course and project work
•9 advanced courses including web analytics, SEO, PPC, email and content marketing
•Master’s Program certificate from Simplilearn
•Monthly mentoring sittings from industry experts
•Its courses go both broad and deep
•It instills all the vital skill sets needed for digital marketing and provides a wealth of practical knowledge to help you pass various expert exams like OMCA, Google Analytics, Facebook, YouTube, AdWords and more which all look great on your resume.
•Nurtures your skills through its virtual simulation which are powered by real-world google data, allowing you to step into the shoes of real digital marketers, create virtual campaigns, run marketing experiments, and conceptualize other key tasks using virtual memory.
Udacity Digital Marketing
Duration: The course takes 10 hours per week, which spans over 3 months.
The Udacitydigital marketing course offers two main options for those looking to undertake their digital marketing training;
•The nanodegree program
Price: $999 for nanodegree
This is an all-inclusive, full-immersion, learning experience that is suited for those looking to build a career as a digital marketer after graduation.
This program provides you the chance to master industry-specific skills, while also establishing a broad understanding of the entire digital marketing ecosystem. Some of the key learning modules of this program include:
•Search engine marketing
•Google Analytics metrics
$599 for independent study
This is a self-study model that is recommended for working digital marketers looking to advance their skills, add a specialty or even to refresh your skills.
Udacity offers real-world assignments as part of its program, allowing you to run live marketing campaigns on some of the biggest marketing platforms. Its Display Advertising program is a great addition that shows you how to create display ads in AdWords. It also offers live forums and Q&A sessions that allow you to engage with industry mentors and experts where you get a mentor assigned to provide you with personalized feedback on assignments and expert advice on the best career services.
Who should go for this course: This course provides a solid foundation for middle and senior level management, it helps them leverage the power of digital marketing to build their brand and grow sales.
Edureka is another digital marketing course that stands out for its interactive and engaging teaching methods. The Edureka digital marketing course helps you gain expertise in various digital marketing aspects like keyword planning, social media marketing, SEO, email marketing, google analytics, affiliate marketing, and search engine marketing. It is tailored to fit the needs of marketing professionals.
Here, marketers get to learn how digital marketing impacts brands and sales the different tools and techniques available and the digital marketing best practices. The students will get to implement one project as they proceed through the training.
•This course is significantly more comprehensive compared to what is offered by other similar sites
•They offer 24/7 customer service
•It comes with downloadable apps that are compatible with iOS and Android devices
Alison Marketing Courses
Who is it for: This course is recommended for self-leaners looking to learn at their own pace
Alison is an online learning platform that offers free online courses on various topics including digital marketing. Today, having an online presence is crucial to succeeding in today’s market. Alison’s digital marketing course helps you learn how to use online marketing to promote your business, increase brand awareness and reach a wider audience. It also teaches you the value of affiliate and email marketing, ad social media.
To access these courses, you can sign up via your email, or social media account and start learning at your own pace. Some of the topics covered in the Alison digital marketing course include Marketing management, social media marketing, public relations, and digital marketing.
•A wide range of courses to choose from
Springboard is an online school for learning modern day skills in fields like UX design, business analytics, data science, and digital marketing. This digital marketing course is designed for business people looking to market and promote their own product or service.
This course is built around real-world projects that aim to teach you how to promote your own product or service. You will be provided with consistent feedback from expert mentors, coaches, and teachers, with whom you will receive weekly calls and work on your marketing strategy together.
Springboard digital marketing I designed to provide the learner with an understanding of the role of digital media. Some of the skills you will during the course of this program include how to use social media in sharing your brand message, marketing fundamentals email marketing and content marketing. You will also get to learn smart measurement techniques, conversion rate optimization and SEO/ SEM.
•Highly qualified course instructors
•You will get a chance to develop and test your skills through real-life projects and situations.
•You will gain access to a personal student advisor, mentor, and the student community
•You will get a one on one mentorship for 30 minutes each week.
8.LinkedIn: Online Marketing Foundation
Price: $29 or $299 annually
Who is this course for: This course is highly recommended for anyone looking to polish their digital marketing skills, improve their understanding of digital marketing or even start a business.
LinkedIn Offers an Online Marketing Foundation course which covers a range of digital marketing skills. This course guides you through the modern digital marketing landscape by covering a wide range of skill set, including:
•Search engine optimization
•Social media marketing
This course offers a thorough foundation in digital marketing, covering all the crucial marketing basics. The Online Marketing Foundation is designed to help professionals master digital marketing. Some of the important marketing skills you will learn from the Online Marketing Foundation include;
•How to build a digital strategy
•Understand SEO basics
•Evaluate your website
•Create, display and text ads
•Integrate analytics into your workflow
Digital Marketing Institute: Masters in Digital Marketing
Duration: This is a 2-year training program
Who is it for: This program is designed to help professionals become certified digital marketers
This course will establish you as an expert in the digital market and advance your career. Here, you will get to learn how to develop, implement and manage sustainable digital marketing strategies.
On completion of the program, you will be awarded exclusive access to their membership network and become a certified digital marketer. This program includes 6 modules:
•Digital Strategy and planning
•E-commerce ad email
•Communications and consumers
•Social media marketing
The cost includes all course materials. Personalized support from industry experts, and additional resources in the form of webinars, online tutorials, e-books, podcasts and sandbox accounts.
Price: $15 per month or $99 annually
Duration: Its course durations range from as little as 15 minutes up to 4 hours.
Who is it for: This course is recommended for anyone interested in marketing their business online or seeking employment in the digital media planning, or student specializing in marketing and advertising.
This is a great digital site that connects industry experts who have something to teach small business owners, entrepreneurs, freelancers and anyone looking to learn. Skillshare is an amazing hub for learning all things digital marketing. This course is designed as an introduction to the world of online advertising. Here, you will cover all the different types of digital ads, advertising partners, processes, buying and more.
The skills acquired from this training can be applied in any job industry, in any country. This is because digital advertising and marketing is a global industry and anyone looking to succeed should adopt a global mindset. This online course offers multiple digital courses that help you learn a range of skills, including advertising, social media marketing and content marketing Some of the topics covered include;
•Social media marketing
•Blogging and copywriting,
•Google data studio
•Google tag manager basics
HubSpot: Inbound certification
Who is this course for: This course is ideal for those who are new to digital marketing and want to learn the basics of inbound marketing.
The HubSpot academy offers a wide array of digital marketing courses, all for free. HubSpot’s Inbound marketing course teaches you how to build a robust inbound marketing strategy that will bring results. This course is packed with practical and helpful data, starting from how to how to create a blog post, how to apply a customer market approach.
This course helps to teach you how to identify the different stages your customers might be in, how to offer them what they are actively searching for, and how to create an effective online funnel that will bring them to purchasing. The best part about this course is that the study material us engaging and user-friendly while being educational you will also gain access to instructors who are experts in the fields.
Quizzes and videos are available and they can be downloaded to use at your own time. Once you complete this course, you will be able to stay current with the latest practices and thinking in the field. Most importantly, you will learn how to apply these skills to real-life businesses. HubSpot is a globally renowned company and its certifications are globally recognized meaning if you get one, your stock goes up. You will be able to analyze, understand and predict online community to get the best out of it.
The demand for skilled digital marketers continues to grow, leaving plenty of fertile ground for skilled professionals in various industries. But before you are ready to conquer the marketing industry, you will need to gain some practical experience. Whether you are just starting out or are ready to advance your mastery in marketing, you can count on these courses to meet your learning style and needs as well as advance your career goals. Our list contains some of the best online courses that will provide you with excellent examples of some of the challenges you will face.
Online digital marketing courses are an important way for people to earn money, even from the comfort of their home. All you have to do from here is choose one of the courses provided above, work hard at it and you will find success in this lucrative industry. Successfully completing the best digital marketing course will not only help you gain the essential skills and knowledge required to succeed in your field, but you will also receive certification that will validate this level of knowledge and skill to potential employers.