Google analytics and business intelligence offer immense benefits to corporations that know how to use them. However, having access to these critical technologies and tools is not enough. You should understand their inner functionalities and how to access the relevant features to make accurate data-driven decisions. Luckily, there is a wide range of materials available that can get you started. Here are five analytics training programs that can offer you the instructions you require to become more knowledgeable, skillful, and effective with these platforms.

Analytics Academy Courses – Google Analytics Academy

If you would like to learn how to utilize Goole Analytics tools but have no idea where to begin, then you are in the right place. The Google Analytics Academy offers a wide variety of analytics programs that leave you with the knowledge you need to benefit from different products offered by Google.

These series of courses will jump-start your career in analytics or teach you how to use the tools for business or organizations. You will learn the basic features which include how to create your account, analyzing basic reports, setting up goals, campaign tracking, and implementing tracking code in the beginner’s course. The advanced classes will cover data collection, configurations and processing, and more complex tools and analysis. Again, there is a wide array of selections such as Google Analytics 360, power users, and tag manager fundamentals, among others.

These analytics courses are best suited for beginners to advanced people who would like to have a basic understanding of using the analytics tools or those who would like to jumpstart their career in analytics.

Advantages of this course
• No prior experience is needed
• Learn from experienced and popular experts
• Learn at your own pace

Course Duration: Self-paced

Price: $50 – $250

Google Analytics Certification – Udemy

If you would like to prove your basic analytical skills, then taking a Google analytics certification examination is a good thing. This course by Udemy will take you through the fundamentals of analytics, and then you can sit for the exam to get a certificate of completion.

This online course is specifically crafted to arm you with the right knowledge and training to help you pass the examination. Once you enroll, you will get a detailed understanding of the question patterns and practice tests. You will get a professional understanding of all the techniques used in analytics, apply them in real-life scenarios, and become certified within several days with the well-organized study content. By the end of this course, you will be ready to get your certificate and promote your resume. You can also advance your career by putting your certificate on your LinkedIn profile or any other freelancing platform.

This course is for beginner to advanced learners who would like to get a professional understanding of the important analytics techniques and become certified in the field to thrive in the data-driven economy.

Advantages of this course
• Downloadable resources
• Practice tests
• Get a certificate of completion

Course Duration: 2 hours

Price: $9.99

Google Analytics Nanodegree – Udacity

Are you looking forward to learning how you can use the Google Analytics tool? Then this is the right certification for you. This Google Analytics Nanodegree training is an intermediate analytics curriculum that focuses on offering in-demand Google Analytics skillset and preparing learners for the Google Analytics exam.

This course will teach you how to refine analytics data, develop dashboards, and utilize UTM tagging for marketing, channel customization and Google Tag Manager to understand customer behavior through cross-device, mobile tracking, and cross-domain. Learn how to develop a measurement strategy and understand the fundamentals of Google Analytics within the context of Google Tag Manager. This training offers you the chance to master critical analytical skills used by top employers and organizations while establishing a unique portfolio of work showcasing your capacity to solve complicated marketing problems. The course will prepare you to fill a wide range of marketing analytics positions on the market.

This course is perfect for beginner to advanced learners who would like to get in-depth, real-world experience to advance their careers as marketers, or get positioned to begin careers as marketing analytics specialists.

Advantages of this course
• Access to a personal career coach
• One-on-one technical mentor
• Flexible learning program

Course Duration: Self-paced

Price: $999

Mastering Google Analytics – Edureka

This online course is designed to help you begin at your convenience with structured classes and some review exercises to boost learning. You will learn through PPTs, videos, and complete projects and assignments designed to enhance your learning outcomes, again those times which are most convenient to you.

This course by Edureka will introduce you to the digital data world and driving the analytical decision-making process. You will be able to appreciate the general importance of mobile app and website data tracking, analysis, and measurement for vital strategic decisions. You will also learn how you should leverage Digital Media Analytics, particularly in decision making and analyzing opportunities by evaluating visitor demographics, visitor segmentation, and geographical impacts on various digital properties. If you belong to the marketing field, you can learn how different marketing channels work independently and in harmony to produce more value for an organization.

This course is suitable for advanced learners with a digital presence or those planning to get a digital presence to develop their careers around web analytics.

Advantages of this course
• Well-structured classes
• Review exercises
• Assignments and projects to reinforce learning

Course Duration: Self-paced

Price: $191

Google Analytics Course – Alison

Are you looking for a Google analytics course that will help you get the necessary skills to make data-driven decisions? Then this course is a good option for you. You will learn how to find quality data which can improve your website’s performance using the best tools.

This course will teach you how you can monitor your site’s traffic closely to identify the best performing features of your site. Understand the basics of Analytics is not enough, and that’s why this course will show you how you can use the Google Analytics tool to the fullest to gain all the benefits that come with it. Mastering Google’s tools will give you an edge in the business, technology, and science worlds and with this free online course from Alison, it’s pretty easy. The course will help you deepen your knowledge of the digital age and improve your marketing game.

This course is for beginner level marketers who would like to have an in-depth understanding of the Google Analytics tools to help them in analyzing measuring and monitoring their marketing efforts.

Advantages of this course
• Comprehensive learning materials
• Regular assignments and exercises
• Learn from experienced tutors

Course Duration: 1-2 Hours

Price: Free

Best way to learn Google Analytics

Professionals across different fields benefit a lot by learning Web analytics. Google analytics data is usually important for modern communications, advertising, sales, marketing, website design, and website development roles. Learning analytics enables people to understand Google analytics data assisting them in shaping business strategies and also refining business tactics. Web Analytics offers unparalleled insights when it comes to the performance of a website or an app and determining whether they are meeting the goals of the business or organization.

An online Web Analytics training program is the perfect solution for people with busy schedules or who are not able to travel and attend physical classes but still want to learn more about Google Analytics. Online courses led by live instructors make it easy to get your questions answered, or when you want clarification and emphasis because they are discussed. The same tutors that moderate physical classes also lead the live online Web Analytics courses.

Conclusion
Google Analytics is generally the most common and widely used analytics service on the web. It has both paid premium and free versions, and for small businesses, the free version is enough. Whether you are a beginner looking forward to learning basic reporting or experienced and looking for online lessons on developing custom metrics and event tracking the above course will provide all that. Go through the above courses and select the one that suits your needs.